In an effort to revive dwindling sales after the disastrous collaboration with Dylan Mulvaney, Bud Light has announced a new $15 rebate promotion during the July 4 holiday weekend.
The nation’s leading beer brand faced a significant decline in sales, with a staggering 28.5% drop for the week ending June 17, marking its largest dip to date. These figures were reported by Bump Williams Consulting and NielsenIQ.
Following the success of a similar promotion during Memorial Day weekend, Bud Light’s parent company, Anheuser-Busch, has decided to once again offer a $15 rebate on the purchase of a 15-pack of Budweiser, Bud Light, Budweiser Select, or Budweiser Select 55.
According to the terms of service, the rebate applies to purchases made between June 15 and July 8. Essentially, Bud Light is providing the beer for free in regions where 15-packs are sold for less than $15.
Customers who qualify for the rebate will receive it through a prepaid digital card, as confirmed by the brand.
Ever since Mulvaney promoted Bud Light on social media on April 1, Anheuser-Busch has witnessed a decline in sales of its flagship brands. The recent plunge of 28.5% surpassed the previous record drop of 26.8% and the earlier decline of 24.4%.
These continuous declines now pose a threat to Bud Light’s long-held position as America’s top-selling beer.
Mulvaney’s social media posts triggered widespread backlash on platforms such as Twitter, TikTok, Facebook, and Instagram, causing significant damage to the brand’s reputation and resulting in a $20 billion loss in market value for Anheuser-Busch.
Last week, Bud Light introduced a new summer-themed advertisement in an attempt to regain favor among beer drinkers.
However, many Twitter users remained unsatisfied, still feeling the sting of the ill-fated partnership with Mulvaney.
