March 8th is a special day globally celebrated to recognize the achievements of women.
On this day, people take the opportunity to call for gender parity in different spheres of life.
One company that made a powerful statement on this day was McDonald’s.
In 2018, McDonald’s flipped its iconic arches logo upside down.
The logo appeared like a bubbly ‘W’ and had nothing to do with their ongoing Twitter feud with Wendy’s.
The move was in “celebration of women everywhere,” according to a McDonald’s representative.
The logo change was witnessed by people who drove past the McDonald’s store in Lynwood, CA, and across McDonald’s social media accounts.
The logo change was part of McDonald’s efforts to celebrate the extraordinary accomplishments of women, including those working in their restaurants.
The company has a long-standing history of supporting women in the workplace, giving them the opportunity to grow and succeed.
Currently, six out of ten restaurant managers at McDonald’s in the US are women.
As part of the initiative, the franchise had special packaging, crew shirts, hats, and bag stuffers at 100 stores nationwide.
McDonald’s Chief Diversity Officer, Wendy Lewis, noted that this was the first time in the company’s history to flip its iconic arches in celebration of women.
Other brands had taken on similar initiatives to acknowledge women on this day.
For example, Johnnie Walker released a ‘Jane Walker’ bottle and donated $1 per bottle towards charities benefiting women.
Brawny launched a ‘Strength Knows No Gender’ campaign, replacing the Brawny Man with women and donating $100,000 to Girls, Inc., a nonprofit organization that helps young women learn leadership and financial skills.
Important conversations about gender continue to be at the forefront of culture.
Stephanie Jacoby, vice president of Johnnie Walker, noted that the company was proud to toast the many achievements of women and everyone on the journey towards progress in gender equality.
In conclusion, McDonald’s made a powerful statement on International Women’s Day by flipping its iconic arches upside down.
The move was part of the company’s efforts to celebrate the extraordinary accomplishments of women and promote gender parity. Other brands had also taken on similar initiatives to acknowledge women on this special day.
