The Super Bowl is one of the most highly anticipated events of the year, and this year’s halftime show was no exception.
Rihanna, the multi-talented artist marked her return to the spotlight after six years.
The 34-year-old singer joined the ranks of other megastars such as Beyoncé, J.Lo, and Bruno Mars who have performed at the Super Bowl in the past.
Despite the massive reach and impact of the Super Bowl, the ‘Umbrella’ singer did not receive any compensation for her performance.
This is a common practice for Super Bowl halftime performers.
They do not receive payment for their performance as it is considered a great opportunity for artists to showcase their talents to a massive audience.
The exposure they receive from performing at the Super Bowl can have a significant impact on their record sales and social media following.
For example, Lady Gaga’s performance in 2017 led to a 1000% increase in her album and song sales.
Jennifer Lopez and Shakira’s performance in 2020 saw a 2.3 million increase in their social media followers.
The same trend can be seen in other performances, with Dr. Dre’s album sales rising by 183% and on-demand streams increasing by 105% after the Super Bowl.
Rihanna’s performance at the Super Bowl marks her return to the music scene after releasing new music in 2022 with the Black Panther: Wakanda Forever song ‘Lift Me Up’.
It was a great opportunity for her to gain free publicity, which is likely to increase sales and boost her career.
In a statement about her decision to perform at the Super Bowl, Rihanna said, “I felt like it was now or never for me. The Super Bowl is one of the biggest stages in the world, it’s an entertainer’s dream to be on a stage like that.”
In conclusion, while the Super Bowl is one of the most financially lucrative events of the year, the artists who perform at the halftime show do not receive payment for their performances.
Instead, they are given the opportunity to showcase their talents to a massive audience, which can have a significant impact on their careers. The Super Bowl halftime show remains a dream platform for artists.