In a groundbreaking development, Twitter, the beloved social media giant with a history of over two decades, has bid farewell to its iconic identity.
Tech mogul Elon Musk made the momentous announcement, revealing the platform’s grand transformation into “X.”
As the new era unfolds, the world must prepare to say goodbye to the familiar blue bird logo that has been synonymous with Twitter.
For Musk, the letter “X” holds special significance, having been utilized in the names of other ventures, such as Tesla X and SpaceX, not to mention naming one of his own children X Æ A-Xii.
In one of his characteristic tweets, Musk playfully acknowledged his fondness for the letter, stating, “Not sure what subtle clues gave it away, but I like the letter X.”
Linda Yaccarino, the CEO of the social media app, described the rebranding as an extraordinary and rare event, presenting the platform with a second opportunity to make a significant impact.
Acknowledging Twitter’s previous influence on communication, she envisioned X as a platform that would push boundaries further, revolutionizing the global town square. The potential of this transformation appears boundless, promising to deliver an all-encompassing experience to users.
Musk had previously expressed the idea of X becoming an “everything app” when he acquired Twitter in a landmark deal worth $44 billion. The transition is evident as the X.com website now redirects to the rebranded twitter.com domain, complete with an interim logo.
The new logo, crafted by the talented user @ajtourville, draws inspiration from the Art Deco movement, a design choice that emerged following Musk’s invitation to his followers for fresh logo ideas. Musk, during a live-stream on the app, humbly apologized to listeners for the delay in the Twitter to X rebrand, expressing that the transformation should have occurred sooner.
Nevertheless, not all users are fully onboard with the rebranding decision. Some critics have expressed their disappointment, and Musk has faced backlash over various changes to the platform. These changes include alterations to the verification system, restrictions on daily tweet views, and the introduction of a subscription service. Unfazed by the negative feedback, Musk shared his appreciation for the platform’s dynamic environment, preferring candid feedback over rigid censorship.
As the X era commences, the platform’s vernacular has also undergone a makeover. The traditional act of “posting a tweet” now adopts the term “posting ‘an X’,” a fresh and intriguing twist.
As the world witnesses this monumental transition, Twitter, now X, is embarking on a transformative journey that has the potential to redefine the digital landscape.
— Elon Musk (@elonmusk) July 23, 2023
With Musk at the helm, the future holds exciting possibilities, and users eagerly await the unfolding chapters of the X story. Happy X’ing!
