Erika Lust, an adult film director and business owner in Barcelona, has introduced 30-minute “masturbation breaks” for her employees, claiming it reduces stress and boosts productivity. The initiative was implemented after Lust noticed her staff becoming more agitated and low-energy, particularly following the pandemic.
The company has even set up a “masturbation station”—a private room designated for employees to use during their breaks. Lust argues that sexual well-being is essential to overall mental and physical health and should be treated with the same respect as other workplace wellness programs.
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Employee feedback has reportedly been positive, with staff saying they feel less aggression and more motivation at work. Lust also hopes her policy will help normalize conversations around self-pleasure, viewing it as an essential part of a healthy lifestyle.
The policy has sparked mixed reactions online, with some praising Lust for prioritizing employee well-being, while others question its appropriateness in a professional setting. Despite the debate, Lust stands by her decision, believing that “when employees feel good, they do good work.”