Levi’s CEO Previously Warned Customers To Not Wash Their Jeans
Levi’s CEO Chip Bergh has sparked a conversation by advising people not to wash their jeans frequently. Bergh explained that a good pair of denim doesn’t need to be washed in a washing machine except for very infrequently or rarely. He even revealed that one of his favorite pairs of jeans hadn’t been washed in […]
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