Haliey Welch, known as “Hawk Tuah Girl,” has come under fire after the launch of her meme cryptocurrency, HAWK, led to significant financial losses for investors. Initially peaking at a $490 million market cap on its debut, the coin plummeted by 91% within three hours, leaving some buyers devastated. One fan reported losing $33,000 and accused Welch of a “rug-pull” scheme, claiming she sold a large portion of the coin’s supply for profit shortly after launch.
Hawk is live!!!
— Haliey Welch (@HalieyWelchX) December 4, 2024
HAWKThXRcNL9ZGZKqgUXLm4W8tnRZ7U6MVdEepSutj34 pic.twitter.com/9GFgYwpeFA
Critics took to social media to call for legal action against Welch, questioning the ethics and legality of her actions. Some labeled the move as a blatant scam, with one user commenting, “She deserves to be in jail right now.” Despite the backlash, Welch denied selling tokens or engaging in fraudulent activity, defending the project as legitimate and blaming market fluctuations.
Hi @HalieyWelchX My $35,000 that I purchased of $Hawk is now $2,000 after 10 minutes of buying.
— JIGGA.5mbK (@jiggadrin_) December 4, 2024
I am a huge fan of Hawk Tuah but you took my life savings.
I purchased your coin $Hawk that you were so excited about with my life savings and children’s college education fund as… pic.twitter.com/MRftQ2sT6g
Welch attempted to address concerns by explaining that high transaction fees at launch were designed to deter bots, though these have since been reduced. She continued to assert that neither she nor her team profited unfairly from the project.
The incident has fueled broader discussions about influencer-backed cryptocurrencies and the risks they pose to unregulated markets. While Welch’s popularity initially drove interest in the project, the swift collapse of HAWK has left her facing intense scrutiny and calls for accountability.