Jaguar’s unveiling of its Type 00 electric vehicle has sparked widespread backlash online, with critics mocking its modernist design and vibrant pink color. Revealed at Miami Art Week, the car was described as “fearlessly creative” by Jaguar, with Miami Pink and London Blue chosen to symbolize vibrancy and British heritage. However, social media users derided the design as uninspired, comparing it to a “pink Batmobile” and accusing Jaguar of abandoning its classic appeal.
Critics on platforms like X mocked the brand’s “Copy Nothing” slogan, calling the design derivative of other luxury vehicles. Comments ranged from quips about it resembling a Mary Kay sales car to harsher critiques likening Jaguar’s rebranding to the missteps of brands like Bud Light. Podcaster Jay Anderson and others suggested the design pandered unnecessarily to trends, questioning its relevance to Jaguar’s traditional audience.
It’s leaked! Say hello to the beginning of Jaguars’s all-new “copy nothing” era! What do you think? >> https://t.co/aitnFlpkbd pic.twitter.com/PAoqGRSKnB
— Auto Express (@AutoExpress) December 2, 2024
Jaguar’s CEO Adrian Mardell defended the redesign, emphasizing the brand’s commitment to innovation while maintaining its heritage. He described the concept as a bold step toward recapturing Jaguar’s iconic status, aiming to inspire future models with “fearless statements” and distinct character.
Despite the controversy, Jaguar stands by its relaunch strategy, asserting that such debate is part of its transformational journey. However, whether the new designs will resonate with longtime Jaguar enthusiasts remains to be seen.
