Shoji Morimoto has become well-known in Japan for making a living by offering himself to “do nothing” for people who need companionship. Since 2018, Morimoto has charged clients 10,000 yen (around $70) per session, where he provides a presence without engaging in conversation unless prompted. Clients hire him for a variety of reasons—ranging from having someone accompany them to dinner, greet them after a marathon, or simply sit with them as they work or vent. Morimoto maintains emotional distance, avoiding personal discussions, allowing clients to set the tone for their interaction.
Some of his clients are lonely, using his services to fill a void or deal with personal struggles they don’t feel comfortable sharing with family or friends. A notable instance involved a woman grieving the loss of her partner, hiring Morimoto to sit with her while she reminisced. Others use his presence as support during difficult conversations or confessions to loved ones, where having a neutral third party helps ease tension.
Reactions to Morimoto’s service have been mixed. Some applaud him for offering an unconventional form of emotional support, likening it to a type of therapy for people dealing with loneliness or grief. Others argue that the existence of such a service highlights the increasing problem of isolation and the breakdown of meaningful human connections.
Regardless of the debate, Morimoto’s business reflects modern societal challenges, particularly the growing issues of loneliness and the ways people seek comfort and connection in a rapidly changing world. His unique approach to companionship may not solve underlying emotional issues, but it offers a temporary reprieve for those who seek it.
