In 2023, OnlyFans creators earned a staggering $6.6 billion, marking a 19% increase from the previous year’s $5.5 billion. The platform has continued to grow since its pandemic boom, with both user and creator numbers rising significantly. By 2023, OnlyFans boasted 305 million users and 4.1 million creators, an impressive 28% and 29% increase respectively.
Celebrities like Bella Thorne have made headlines for their massive earnings on the platform, while other influencers, including Bhad Bhabie, revealed just how much can be made in mere days. The platform has shifted from a side hustle for many to a multi-million-dollar revenue stream.
To put the earnings in perspective, OnlyFans creators collectively made more money than NBA players, who earned $4.9 billion in 2023. The platform takes a 20% cut from creators’ earnings, which still leaves them with a significant portion of the billions spent by fans.
Despite the impressive creator payouts, OnlyFans’ parent company, Fenix International, saw its revenue skyrocket as well, hitting $1.3 billion in 2023. This ongoing growth highlights the platform’s enduring profitability.
