Russell Brand has sparked shock and criticism online after promoting a product he called a “magical amulet,” which he claims protects users from electromagnetic radiation, including Wi-Fi signals. In a TikTok video, Brand showcased the Aires Tech Lifetune Flex, describing it as offering “personal protection from electromagnetic radiation” and allegedly shielding the wearer from “corrupting signals,” particularly in places like airports, which he referred to as “full of lethal signals.”
While the device claims to offer constant coverage from electromagnetic frequencies (EMF), many online users were quick to criticize both the product and Brand’s endorsement. Some viewers initially thought Brand’s promotion was satire, but quickly realized he was serious. The price of the amulet—$239—drew further backlash, with people calling it “insane” and accusing Brand of peddling pseudoscience for profit.
The irony of Brand wearing a Wi-Fi microphone while promoting a product that supposedly protects against Wi-Fi signals didn’t go unnoticed. Critics labeled the promotion a “grift,” with many expressing disbelief that such a product was being marketed at all, let alone for such a high price. Despite the negative feedback, Brand continues to endorse the product, emphasizing its supposed protective properties.
