Tom Cruise has been permanently banned from buying Bugatti vehicles following an embarrassing incident at the 2006 premiere of Mission: Impossible 3. At the event, Cruise struggled to open the passenger door of his Bugatti Veyron, where his then-wife, Katie Holmes, was waiting. The awkward moment, which caught widespread attention, was deemed too damaging for Bugatti’s image, leading the luxury car brand to ban the actor from purchasing their vehicles.
Bugatti is known for its strict rules regarding its clientele, and Cruise isn’t the only celebrity facing such a ban. Other high-profile individuals, including Floyd Mayweather and Simon Cowell, have also been barred from buying Bugattis for various reasons. Despite this, Cruise, who has an estimated net worth of around $600 million, has continued to enjoy other luxury cars like BMWs, Chevrolets, and Mustangs.
Bugatti’s decision highlights the exclusivity and careful curation of their brand image, showing that even the wealthiest individuals can be excluded. Cruise’s ban serves as a reminder that luxury car manufacturers place a high value on maintaining their reputation, even if it means turning down prominent customers.
While the ban may seem harsh, Cruise remains undeterred, with a garage still filled with other top-tier vehicles. It seems that, despite his love for the Bugatti brand, he’ll be just fine enjoying his collection of luxury cars from other manufacturers.