McDonald’s Says Customers Want Bigger Burgers, Not Better Ones
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McDonald’s Says Customers Want Bigger Burgers, Not Better Ones

McDonald’s has been on a culinary expedition, venturing beyond its classic fast-food realm into the land of premium burgers. However, after a tête-à-tête with their customer base, it appears that what the people really crave isn’t a fancier burger but a bigger one. That’s right, size matters—at least when it comes to McDonald’s patties. CFO

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